NHL Tyre & Tire Digital Marketing & Content Creator

Tren Tyre BG

About the role

**Position Purpose** To create platform-relevant digital content that brings the Company's brands, products, services, people and customer experiences to life. The role leads video-first and digital content creation, supports social media execution and uses performance insights to improve engagement, customer response and Marketing results. The role works closely with the Marketing & Design Coordinator and Marketing Executive across both TrenTyre Namibia and Tiger Wheel & Tyre Namibia brands. **KEY PERFORMANCE AREAS** **Video, Reels, TikTok and YouTube** • Develop original short-form and long-form video ideas for TikTok, Instagram Reels, Facebook Reels, YouTube Shorts and YouTube. • Plan, film and edit platform-native video content using strong hooks, pacing, captions, audio, movement, transitions and clear calls to action where relevant. • Capture products, vehicles, branches, staff, customers, events, activations and on-site activities in a professional and engaging way. • Develop simple scripts, storyboards, shot lists and content concepts before larger shoots. • Direct staff or other participants during content shoots and assist them to feel comfortable on camera. • Be comfortable appearing on camera or recording voice-overs when required. • Identify relevant trends and adapt them appropriately for the Company's brands without weakening brand credibility. • Repurpose strong content into multiple formats where appropriate rather than simply reposting the same execution everywhere. **Digital Content, Design and Photography** • Create digital-first social media creative including video covers, thumbnails, carousels, Stories, motion content and supporting artwork. • Support the Marketing & Design Coordinator with static social media designs and campaign artwork when workload or campaign needs call for shared creative support. • Capture and edit high-quality photographs for products, vehicles, branches, events, staff and customer-related content. • Use appropriate professional design, image-editing and content production tools confidently. • Apply strong design principles including hierarchy, typography, spacing, contrast, image quality and mobile readability. • Maintain organised raw footage, project files, edited content, photographs and final approved assets. **Social Media Planning and Publishing** • Contribute video, trend-led, engagement and digital-first ideas to the monthly social media content planner across all brands. • Work with the Marketing & Design Coordinator to create a balanced content mix across promotional, product, service, educational, customer, branch, lifestyle and entertaining content. • Write captions, hooks, scripts and calls to action for assigned content. • Schedule and publish assigned approved content accurately and on time using the Company's approved publishing tools. • Support community management by monitoring comments, messages, questions and reputation issues and escalating where required. • Check all assigned content for correct dates, prices, contact details, branch information, product names, links and promotion mechanics before publication. **Digital Marketing and Performance** • Support Meta Ads and Google Ads activity through digital creative, copy, campaign setup support, monitoring and basic optimisation where required. • Apply basic SEO principles to digital content, website copy and local search activity. • Support Google Business Profile optimisation through suitable content, images, posts and accurate information. • Track social media and digital campaign performance using relevant platform analytics and Google Analytics 4 where applicable. • Monitor meaningful indicators such as engagement, video retention, clicks, click-through rate, enquiries, leads, conversions and campaign cost where data is available. • Recommend what content, format, platform, audience or creative approach should be improved, repeated, tested or stopped. **Campaign, Branch and Event Support** • Support Marketing campaigns from planning through launch, reminders, final push and close-out. • Attend branches, customer sites, events and activations to capture content and support Marketing execution when required. • Take the lead on event and activation content capture while working with the Marketing & Design Coordinator on artwork, production and logistics. • Turn branch visits, activations and campaign moments into useful content across relevant digital platforms. • Identify missing information or execution risks early and raise them with the Marketing Executive. **Brand Standards, Teamwork and Self-Management** • Apply approved brand identities, tone of voice, visual standards and Marketing guidelines consistently across all work. • Keep each brand visually and verbally distinct while maintaining overall Company quality standards. • Work closely with the Marketing Executive, Marketing & Design Coordinator, branch teams and other stakeholders. • Take ownership of assigned work and follow through without repeated reminders or detailed instruction at every step. • Share creative workload with the Marketing & Design Coordinator when priorities change while retaining primary ownership of video-first and digital content. • Continuously develop knowledge of social media platforms, content trends, AI tools, digital analytics, automotive Marketing and the Company's products and services. • Perform any other reasonable Marketing duties and responsibilities as required by the Marketing Executive or management. **KEY PERFORMANCE MEASURES** • Quality, originality and brand compliance of video and digital content produced. • Consistent production of useful TikTok, Reels, YouTube, photographic and digital content across the required brands. • On-time completion of assigned content, campaigns and Marketing tasks. • Accuracy of published information including prices, dates, branch details, links and promotion mechanics. • Improvement in content engagement, video retention, clicks, enquiries, leads or conversions where measurable. • Ability to turn Marketing briefs into completed work with limited supervision. • Quality and usefulness of digital performance reporting and optimisation recommendations. • Positive contribution to shared team workload and campaign execution. **SKILLS AND EXPERIENCE REQUIRED** • Strong creative thinking and practical experience creating TikTok content, Instagram and Facebook Reels and Stories, YouTube Shorts and other social-first video content. • Strong practical video production, photography, graphic design and image-editing capability. • Strong copywriting, spelling and proofreading skills. • Good understanding of Facebook, Instagram, TikTok, YouTube, LinkedIn and Meta Business Suite. • Working knowledge of Meta Ads, Google Ads, Google Business Profiles, SEO and digital analytics. • Good communication, time-management and interpersonal skills. • Ability to work independently, take ownership and manage several brands, projects and deadlines. • Strong attention to detail and ability to check own work accurately before submission or publication. • Willingness to travel to branches, events, activations and customer sites when required. • A minimum of 2 years' relevant experience in digital Marketing, social media, content creation, multimedia, design or a similar environment. • Automotive, retail, multi-branch or consumer Marketing experience would be an advantage. • A portfolio demonstrating personally created video, social media, design and/or photography work must accompany the application. **TECHNICAL & CREATIVE PRODUCTION SKILLS** • Strong practical proficiency in professional video-editing software such as Adobe Premiere Pro, DaVinci Resolve, CapCut or similar. • Ability to create polished short-form and longer-form video content including captions, audio, transitions, pacing, storytelling and platform-specific formatting. • Proficiency in graphic design and image editing using Adobe Photoshop, Adobe Illustrator, Canva Pro or similar professional tools. • Experience with Adobe After Effects or other motion graphics software would be a strong advantage. • Ability to capture quality video and photography using mobile and/or camera equipment with a good understanding of framing, lighting and audio. • Ability to create content from concept through to final execution including idea development, scripting, filming, editing and export. • Ability to prepare and export content correctly for TikTok, Instagram, Facebook, YouTube and other digital platforms. • Ability to work efficiently with raw footage, project files, audio, graphics, images and multiple content formats. • Demonstrated practical capability must be supported by a portfolio of previous work. **QUALIFICATION REQUIRED** • Grade 12 (Matric). • Driver's Licence, Code 8. • A relevant diploma or degree in Marketing, Digital Marketing, Communications, Media, Graphic Design, Multimedia or a related field would be an advantage. • Strong proven practical experience may be considered in place of a formal tertiary qualification

Requirements

• Strong creative thinking and practical experience creating TikTok content, Instagram and Facebook Reels and Stories, YouTube Shorts and other social-first video content.
• Strong practical video production, photography, graphic design and image-editing capability.
• Strong copywriting, spelling and proofreading skills.
• Good understanding of Facebook, Instagram, TikTok, YouTube, LinkedIn and Meta Business Suite.
• Working knowledge of Meta Ads, Google Ads, Google Business Profiles, SEO and digital analytics.
• Good communication, time-management and interpersonal skills.
• Ability to work independently, take ownership and manage several brands, projects and deadlines.
• Strong attention to detail and ability to check own work accurately before submission or publication.
• Willingness to travel to branches, events, activations and customer sites when required.
• A minimum of 2 years' relevant experience in digital Marketing, social media, content creation, multimedia, design or a similar environment.
• Automotive, retail, multi-branch or consumer Marketing experience would be an advantage.
• A portfolio demonstrating personally created video, social media, design and/or photography work must accompany the application.
• Grade 12 (Matric).
• Driver's Licence, Code 8.
• A relevant diploma or degree in Marketing, Digital Marketing, Communications, Media, Graphic Design, Multimedia or a related field would be an advantage.
• Strong proven practical experience may be considered in place of a formal tertiary qualification

Source: Otjizu Jobs admin import